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Who we are.

Helping families gain financial security through insurance to prepare for life's events and uncertainties and helping agents with a career opportunity to reach new levels in life for themselves and their families..

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Family
Protection

Final Expense
Mortgage Protection
Accidental Death
Children/Grandchildren

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Retirement Planning / Protection

Indexed Universal Life
Fixed Annuities

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Indexed Universal Life (IUL)

is like a "Financial" 
Multi Purpose Tool

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IUL has many uses:

  • Death Benefit.

  • Retirement Planning / Tax-free Retirement Income.

  • Retirement Protection.

  • Child/Grandchild College / Life Use Savings.

  • Emergency Fund.

  • Working Capital Account.

  • Real Estate Management.

  • Lump Sum Capital Transfer.

  • Tax Reduction.

  • Pension Maximization.

  • And More.

FOR OUR CLIENTS

Life for sure has its share of events and uncertainties as we journey through it.  Sadly, many people in this country are either without life insurance or are underinsured.  We will help you understand the life insurance landscape and will help you gain clarity as to which products will best meet your situation and needs.   We will see what you are actually eligible for as life insurance and will do all we can, on your behalf, to get you approved.  

 

We will work with you to provide protection and peace of mind for you and your loved ones for the things you have worked hard for; your income, your home, your retirement and your family.  Our independent life insurance agency is part of an alliance of agents all across the country that have partnered with several highly rated, very old, very large life insurance companies that have been helping families with life insurance and annuity solutions for decades and decades.  Life happens.  We will help you prepare for it.  ​

FOR OUR AGENTS

​Everyone has their mountain.  Life really is all about the climb.  Most people go through life never leaving base camp.  Never exploring to find the best version of themselves.  So many people go to work each day putting in countless hours day after day just to find out each payday they are never able to get ahead.  For many, life is merely surviving, not thriving. 

 

Life is meant to be experienced at different elevations.  It was never meant to be viewed from the safety net of base camp.  Growth comes from climbing, from being willing to be uncomfortable, from stretching ourselves.  Don't go through life without seeing what you can accomplish.  Without seeing what that best version of yourself can look like.

 

Ascent Group Agency was started to shine light on the climb.  To help others conquer their mountains.  To bring a collective group of people together looking to both serve and help others and at the same time reach new levels in life for themselves and their families.  To work together to rise above the tree line to new heights.  To experience transformation in all areas of life.  To realize extraordinary is not reserved only for others but for you too.  We all have one life.  Let's see how far we can climb.  The view will be amazing.  

Ascent Group Agency is an independent life insurance agency in Fort Worth, Texas that is part of an alliance of agents all across the country that have partnered with several highly rated, very old, very large life insurance companies that have been helping families with life insurance and annuity solutions for decades and decades.

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Texas Residents Virtual Video Appointments

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Simple and convenient appointments with a licensed insurance agent here in the state of Texas through live video from your computer, tablet or smartphone.  Our virtual video appointments offer the same high-quality service that you would expect from an in-person appointment without requiring you to leave your home or office.

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Picture of insurance agent Gordon Lurry in front of a picture of a Texas flag and Ascent Group Agency logo.

GORDON LURRY

Founder - Agent

I'm excited to both serve and help families to prepare for life's events and uncertainties and to grow and lead a group of agents that want to reach new levels in life for themselves and their families.
TEXAS A&M UNIVERSITY 
College Station, TX
Bachelor of Science in Economics, 1989
GENERAL LINES AGENT
Texas Department of Insurance
Life, Accident, Health & HMO, Expiration 8/31/2026
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Ascent Group Agency logo.

Life Happens.
We will help you prepare for it.

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Which insurance is right for you?

Let's Get Clarity

Term Insurance 

Permanent Insurance

Final Expense

Mortgage Protection

Whole Life

​Indexed Universal Life 

Fixed Annuities

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A FEW OF OUR PARTNERS

Logo's for Foresters Financial, Americo, Corebridge Financial, Mutual of Omaha, F&G Annuities & Life and National Life Group insurance companies.
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Texas residents, to schedule a Virtual Video Appointment, click on the "Sched Virt Appt" widget at the bottom right of this page.

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